Beware the copywriter who just “loves words”.

Marketing communications should connect with their audience to inform, persuade and build mental availability; essentially, solving a business or marketing problem. For me, copywriting is a craft underpinned by solid strategy. Start with this (okay, I really mean “start with my proven expertise and years of experience”) and it’s easier for you to deliver campaigns that cut through today’s deluge of content and actually work.

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