B2B Campaigns & content

Good content makes inbound marketing much easier. Most of what I’ve written stemmed from a single sentence brief or a highly technical academic paper. Give me a complex topic and I’ll find a way to turn it into easy-to-understand, valuable, relevant content for a digital campaign. Some examples follow…

When your target audience chooses to ignore reality because taking action is ‘just too hard’, there’s no point sugar coating the truth. Following is direct mail, digital ads and landing pages (retargeting ads not shown) for DA, a client with a great product and service to match.

When you’re selling a commodity product, buyers will waste hours ringing around to save a dollar and cut your margins. Changing the conversation is the way to win their business. Following is a trade ad, landing page and automated emails (digital ads not shown) for such a client.

Some examples of content marketing because inbound marketing makes the sales team’s job easier. Native advertising, thought leadership pieces, case studies, infographics, e-books, white papers – they’re all valuable tools in the inventory.